| | Mid 90's Ambient Dance Music Rebounds
Ok so, when did the advertising world decide that
taking us back to the club scene circa '95 was worth doing? I
don't object I just find it amusing how quick the recycling is taking
place these days. Moby songs, Prodigy singles re-releases, the
mid 90's are en-vogue all of a sudden as "retro" ceases to depend on
fashions from further back than a decade.
Everyone has likely seen the new Intel
commercial. The one rambling on about how earth shattering an
event it is that Apple is now using Intel processors in it's Macintosh
computers (bullshit marketing technique). The nice ambient piano
piece in the background is the track God Moving Over the Face of the Waters, off of Moby's 1995
album Everything Is Wrong. The 2nd episode of this season's
Sopranos closed with the closing track from the same album, When It's
Cold I'd Like To Die, yet another ambient piece only this one featuring
vocals. There's also a new video out for the Prodigy song Voodoo
People due to their Singles re-release. I always liked all of
these songs, I own the original releases on CD, (I actually paid for
them before download P2P networks and .mp3 files were in common
usage). I just find it bizarre that something that I listened to
in high school and university is now considered worth dredging up for
marketing to the masses again. When the rave and house music
scene in the UK and US was booming in the mid 90's kids everywhere were
tapped into it but it hardly ever made a pop culture appearance aside
from stories about kids OD'ing on random drugs, or perhaps the
occasional movie or television reference. The music itself seemed
to sit on back-burners when it came to advertising, major corporate
support and genuine mass appeal resultant from radio and video airtime.
Now that it's being used to sell me products I don't
want or don't need, I'm sort of laughing at it all because the marketing
industry must respect my peer group enough to warrant spending that
sort of money on my tastes. I guess I'm a prime retail/media
target these days; which is in a sense gratifying. If the world
moves in a direction pointed at me? Who am I to complain.
You might also note that I'm listening to one of the masters of ambient
music right now - Brian Eno actually has been doing
soundtracks and audio production for major releases for years so I
guess that wouldn't be all that shocking if you'd ever listened to much
David Bowie, or seen the movie Dune.
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| | Posted 4/3/2006 6:14 PM - 57 Views - 0 eProps - 0 comments
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